Strategic Planning and Territory Management
To facilitate strategic planning and territory management, AIM includes databases that allow you to group and view ACT data at key geographical levels:
- States
- Enrollment Information Service marketing segments
- Counties
- School districts
- High schools
Using AIM, admissions recruiters get a valuable overview of students in their territories—their interests, needs, abilities, and enrollment preferences. Then, recruiters can zoom in to the individual student level to get the breadth of cognitive and noncognitive information they need to build relationships and personalize communications with students.
Targeting Your Recruitment Efforts
Recruitment communications and travel are expensive. You want your recruitment efforts to target students with desired characteristics and who are more likely to enroll.
AIM allows you to segment score sender populations to make the most of your recruitment dollars. With the information available through AIM you can:
- Plan travel more effectively
- Customize communication sequences
- Develop recruitment messages based on student needs and interests