The focus of this year’s College Choice Report is students’ selection of a college major or program of study among the ACT®-tested high school graduating class of 2013. This is an important topic for enrollment managers and admissions officers to consider, as students’ choice of major has a number of implications for postsecondary institutions, such as anticipating the demand for seats within and across individual programs of study and helping students to find programs of study that are a good fit with their interests.

Highlights

54%The percentage of 2013 high school graduates who took the ACT college readiness assessment. More about Test Taking
57%The percentage of EOS colleges that use students’ planned major or occupation as a search criterion. More about EOS Context
4 out of 5The share of students who selected a specific planned major during ACT registration. More about Planned Major Status
32%The percentage of females interested in majoring in the area of Health Sciences and Technologies. More about Choice of Planned Major
2 out of 5The share of ACT-tested students who were very sure of their planned major choice. More about Certainty of Planned Major Choice
62%The percentage of students who indicated that they need assistance with their educational/occupational plans. More about Needing Assistance with Educational/Occupational Plans
36%The percentage of students who selected a planned major that is a good fit with their measured interests. More about Interest-Major Fit
2 out of 5The share of undecided students who have best-fitting majors in the areas of Business; Education; and Community, Family, and Personal Services. More about Best-Fitting Major
50%The percentage of students with planned majors who indicated that availability of college major was the most important college choice factor. More about Major as a College Choice Factor

Part 1: Preferences and Prospects

Focuses on the students’ choice of planned major, certainty of planned major choice, request for assistance with educational and occupational plans, Interest-Major Fit, best-fitting major, and selection of major as the most important factor in choosing a college.

Interactive charts and maps

Visual comparisons of state- and region-aggregated information about the college choice behaviors of ACT-tested students.

Part 2: Enrollment Patterns

To be released at the ACT Enrollment Planners Conference in July 2014, Part 2 will focus on the college enrollment of these ACT-tested high school graduates and address topics such as the consistency of college major choice between ACT registration and the first year of college, student persistence within majors between the first and second year of college, changes in Interest-Major Fit among students who changed majors, and the relationship between Interest-Major Fit and persistence.