Tourism & Travel Marketing

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Topics of Study

In this program, you will learn to provide direct retail tourism and travel services to hotel and motel clients and customers in a variety of settings. This includes marketing and sales operations connected with the promotion of tourism. You will study the principles of hotel and motel operations, customer sales and assistance operations and techniques, telephone operations, computer applications, travel and tourism marketing research and advertising, and media relations.

Degrees

• A certificate program or associate's degree prepares individuals to work in a travel agency.
• A bachelor's degree may be required to operate tourism or travel agencies, and do sales and marketing for the business.